Good Spread: A delicious, lifesaving peanut butter company. For every jar sold, they provide a treatment of therapeutic peanut butter to a malnourished child. We designed new labels to better portray Good Spread's mission while showcasing 4 new delicious SKUs.
This product's hierarchy is based on showcasing their mission. We merged the the GS logo with a flag to represent that this brand stands for something: Lifesaving Peanut Butter. We created a "bullseye" effect with a strong contrast in SKU colors as well as utilizing common design characteristics across SKUs to create a family presence.